About Voice™ Magazine

Let Voice™ magazine, the official breed journal of the Tennessee Walking Horse industry, tell your story to a rich and responsive market. Voice's colorful format of walking horse editorial content reaches more than 12,000 homes 9 times each year with a tremendous impact.

Voice™ circulation reflects that 34% of its readers are in the 35-44 year old segment, with 41% in the $40,000 to $79,000 and 21% in the $80,000 and above income levels. Educationally and occupationally, 47% of the entire circulation are college graduates and 61% of household heads are within a professional, technical or managerial occupation. Many CEO's, presidents and other top-level executives are included in the latter group.

Additionally, in terms of walking horse investment (including equipment), our survey also showed 31% reporting $100,000 or more in investment. Consider letting the Voice™ speak for you to this special market!

Demographics Income:

  • Annual Household Income: $40,000 - $79,000.
  • 30.5% have income in excess of $100,000.
  • 1.7% earn $1,000,000 or more. Education:
  • 50% are college graduates.
  • 61% have occupations within a professional, technical, or managerial field.
  • Age: The highest concentration of age, 34%, is between the ages of 35 and 44 years.
  • Occupation: 87.5 are employed primarily outside the walking horse industry.
  • Home Ownership: 89.8% own their homes. 68.6% own farms; 16.8% own between 6-10 acres.
  • Horse Ownership: On the average, readers own 5.3 registered Tennessee Walking Horses.

 

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