Advertising Rates

PDF of "2008-2009 Media Kit "

Breeders & Owners Base Rates

* TWHBEA^SM members qualify to deduct 10% from the above member prices if paid by invoice due date.

Special Issues:
January/February: Feeding, Equine Health
Sire Summary: Breeding
March: Foal Care, Trailer Selection And Care
April: Pleasure Horse Issue, Trail Riding, Versatility
May: Grooming, Tack Care
June: Amateur/Youth Rider Issue, Show Attire, Parasite & Insect Control
July: Hoof Care, Hot Weather Concerns
August/September: Souvenir Pre Celebration Issue, Tennessee Products & Distinations
October: Celebration Wrap-Up, World Grand Championship coverage
November/December: Cold Weather Concerns, Farm Maintenance

Commercial Base Rates

Advertising Policies:
Front Cover:
The Voice™ magazine’s front cover is the most sought after and viewed print medium in the Walking Horse industry. We want to make this prestigious position available to as many of our customers as possible. Because of the demand, we have made a few changes in the way that front covers are reserved. The Voice™ staff only takes requests for covers. Front covers will then be assigned based on the following criteria: 1) frequency of the advertiser, 2) cooperation of the advertiser, 3) appropriateness of the photo and subject matter, and 4) the length of time since last cover. Only one cover per customer per year will be assigned. Special covers such as the stallion, pleasure, and amateur and juvenile issues must conform with the magazine’s theme. Also, only one horse will be featured on each Voice™ cover. The cover must feature a Tennessee Walking Horse registered with the TWHBEA^SM and owned by an association member in good standing. All covers will be assigned on a contract basis and cover advertisers will receive a contract in the mail outlining complete details.

Special Positions:
The Voice™ staff takes requests for special position advertising. A special position is any page within the first 15% of the magazine. Placement in the magazine will be assigned by the editor to our customers that have requested a special position on a month by month basis.

Regular Positions:
Regular position ads will be placed after the first 15% of the magazine and no specific page number will be assigned. The Voice™ will make an effort to group like kinds together such as a stable spread or ads from a particular horse show. Fractional page ads will run where space allows with the exception of "The Marketplace" which is a standard monthly feature.

Photographs:
Advertisers need to supply the Voice™ magazine with its own copy of the photograph(s) to be used. As the official breed journal, the Voice™ will keep a copy of your photo on file for future historical use such as features, obituaries, Memory Lane, etc. The Voice™ will not share photographs with other publications during the 30 day production cycle of the magazine. After the issue has been published, the Voice™ will send upon request courtesy copies of photographs to publications in good standing with the Voice™.

Ad Design:
Ad design by the Voice™ magazine art department is included in the price of the ad. The ad design is the copyrighted property of the Voice™ magazine. Customers wishing to have the copyrighted design of their ad sent to other publications can do so for $75 per release. The Voice™ copyright must appear on the ad. If copy changes need to be made, an additional fee of $30 will be added. If photo(s) need to be changed, an additional fee of $50 will be added.

These adjustments have been made to better serve our entire customer base.
Our loyal customers can rest assured that their business is appreciated and due consideration will be given in fulfilling their requests.

Deadlines:
• The deadline for space reservations for full page advertisements and ads which will run in the Advertising Section is the first of the month preceding the cover date (e.g. January 1st is the deadline for the February issue).

• All other ads must have space reserved by the first of the month two months prior to the cover date (e.g. January 1st is the deadline to place a 1/3 page ad in the March issue).

• All ad materials must be in the Voice™ office by the first of the month preceding the cover date.

Advertising Agencies:
Advertising agencies may take a 15% discount off of the Commercial Base Rate listed above.

Mechanical Requirements:
Voice™ is printed computer to plate, therefore, we need digital files. If you are preparing your own ad, please submit it digitally; accompanied by a match print or color key. Please refer to our Technical Specifics for more info.

Discounts:
TWHBEA^SM members are invited to deduct a 10% discount on current advertising charges for pre-payment or payment within thirty days of billing.

Fractional Page ads: Fractional ads are available in the Advertising Section only.

Production Charges:
Base rates include reasonable typesetting and production charges. Extensive typesetting or graphic design will be an additional $50 per hour.

Logo design: $75.